I think you just have to force yourself to do it at first. Soon it will become habit.
Before I started South Beach, I was much the same way. Rarely ate breakfast, often skipped lunch, and then would usually go for after work drinks and not get to dinner until 9 or so, at which point I was starving and would just totally binge. I'd always had a hard time eating breakfast. I just never felt like eating in the morning.
When I first started South Beach back in April, eating all day, and especially breakfast, was really hard. But I made myself do it. I packed up my lunches and snacks and prepped vegetables for breakfast the night before, and just told myself "Okay, you have to eat this." It was a struggle at the beginning, but quickly became easier. Now I always want breakfast when I wake up! I try to always keep smoked salmon in the fridge, so if I'm running late and don't have time to cook anything before work, I just grab a few slices of that and some tomatoes and eat it on my way.
I think that eating breakfast every day is really key to eating in a balanced way all day long. I think you'll also find that once you start eating according to South Beach guidelines, not being able to stop eating won't be a problem anymore because you'll be full after a meal! Bread and potatoes are easy to binge on, but when you're eating mostly vegetables, you get full and it makes it much much harder to just eat mindlessly.
Start date: 4/4/2011
Starting Weight: 237
Current Weight: 219 (5/14/2011)
Goal Weight: 190
Ultimate goal weight: 160